About me

Meet Laia Grassi, the Chief Creative Officer and Co-Founder of XELMY, an independent advertising agency that's taking the industry by storm. With over 16 years of experience under her belt, Laia has worked with some of the biggest brands in the world, including Coca-Cola, Audi, Skoda, Google, Oreo, Volkswagen, and more. She's even taken a turn on the client-side, working as the Global User Experience Creative Lead at IKEA.

But Laia isn't just some run-of-the-mill ad exec - she's a creative force to be reckoned with. Her work has been awarded at all the major award shows, including Cannes Lions, El Ojo de Iberoamérica, Clio, El Sol, ECHO Awards, and more. And when she's not creating award-winning work, she's judging it as a regular jury member at industry events around the world or sharing her insights as a speaker.

Laia inspires and leads her teams to push the limits of storytelling across multiple formats, generating quality content that positively impacts society. And with her recent focus on the democratization of advertising and how artificial intelligence is changing the market paradigm, she's more passionate than ever about AI and working on projects that use it on a daily basis. So, if you're looking for an advertising agency fearless in thinking outside the box and leading the way in innovation, look no further than XELMY with Laia Grassi at the helm.

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